A calm place to talk, any hour of the day, built to feel safe.
India's first microsession-based preventive mental health platform: anyone can connect with a trained psychologist in minutes, any hour, and speak anonymously. Built for a Pune startup that went on to win a place in IIM Mumbai's incubation programme.
What they were facing.
In India, asking for mental health support still carries stigma, and most people who need to talk have nowhere safe to do it, especially at 2 AM. Therapy means booking, explaining yourself and committing to a plan. TellMe's founders wanted something lighter: a first step that works before things reach a breaking point. People should be able to reach a psychologist within minutes, keep their identity private, and pay only for the minutes they use. The experience had to feel warm rather than clinical, and it had to ship fast enough to prove traction ahead of their IIM Mumbai incubation review.
Stigma
People hesitate to ask for help. The first step had to feel private and pressure-free.
Anytime access
Distress does not keep office hours. Support had to be reachable day and night.
Trust in experts
Users needed to see who they would talk to, with qualifications and real ratings.
Fair pricing
No plans or lock-ins. Pay per minute, with supported pricing for students.
How we solved it.
We built TellMe around the idea of a short, low-pressure conversation. Users pick an expert from live profiles that show qualifications, ratings and sessions completed, and connect in minutes with no booking. They can stay anonymous and keep their video off. The first 15 minutes are free, and after that a simple minute-based balance replaces subscriptions and plans. Students get supported pricing through college coupons. The interface is friendly and uncluttered, led by Ovi the owl mascot, so the first visit feels safe. Behind it, an admin side handles expert onboarding, pricing and session management.
Connect in minutes
Pick an expert and start talking. No booking and no long intake forms.
Anonymous by choice
Stay anonymous and keep your video off, so users can speak freely.
Expert profiles you can trust
Qualifications, star ratings and session counts on every card.
Minute-bank pricing
First 15 minutes free, then a simple balance you top up. College coupons for students.
From brief to launch.
- 1
Discover
Mapped the first-call journey with the founders and defined the microsession model.
- 2
Design
A warm, calm visual language with a friendly owl mascot instead of clinical blues.
- 3
Build
Expert profiles, instant connect, minute-bank payments and an admin panel.
- 4
Launch
Shipped in time for the IIM Mumbai incubation review.
“IXT Minds got the vision on day one and built exactly what we needed — a safe, beautiful place that makes people feel heard. ”
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