Taking Bundelkhand's handmade crafts straight to buyers across India.
A government-backed e-commerce portal and Android app that take handmade crafts from the Bundelkhand region straight to buyers across India, cutting out the middlemen who used to take the margin.
What they were facing.
Bundelkhand's artisans make extraordinary handicrafts and sell them for a fraction of their worth. With no digital presence, they were stuck with local markets and middlemen who pocketed most of the profit. The DC Handicrafts office wanted to connect artisans directly to buyers nationwide, but the platform had to be simple enough for craftspeople with no tech background to run from a phone, and rich enough to make a buyer in a distant city trust a handmade product they could not hold.
No digital presence
Artisans sold only in local markets and had no way to reach buyers elsewhere.
Middlemen margins
Intermediaries took most of the profit, leaving makers with a fraction of the value.
Simple for everyone
Craftspeople with no tech background had to run their shops from a phone.
Trust in handmade
Buyers far away needed to see the craft, the maker and a fair price before paying.
How we solved it.
We built Bundeli Crafts end to end as a website and an Android app on one backend. Buyers browse by district or craft, from soft toys, stone carving and wooden toys to Chitkari paintings, ceramics and metalwork, and see each piece with its price, discount and limited-edition tag. Wishlists, a cart, secure checkout and free shipping above a threshold make buying feel like any large marketplace. Every listing leads with the story of the craft and the person who made it, so buyers connect with the maker, not just the product. Artisans and the DC Handicrafts team manage products and orders through an admin panel they run themselves, from a phone if needed, and the interface supports Hindi and English so language is never a barrier.
Browse by district and craft
Districts, crafts and categories make a large catalogue easy to explore.
Maker-first listings
Each product leads with the story of the craft and the artisan behind it.
Familiar shopping
Wishlist, cart, discounts and free shipping above a threshold, on web and app.
An admin the team owns
DC Handicrafts manages artisans, products and orders without developer help.
From brief to launch.
- 1
Discover
Met the DC Handicrafts team and mapped how artisans sell today.
- 2
Design
A mobile-first, bilingual interface with crafts and makers at the centre.
- 3
Build
Web, Android app and admin panel on one backend, with secure checkout.
- 4
Launch
Onboarded the first artisans and opened shipping across India.
“For the first time, our artisans sell straight to customers across India — at fair prices, under their own name. The platform gave them dignity and a digital identity.”
Recent case studies.
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